Finally, Captain Marvel arrives - thank God she didn't disintegrate - which is what the newest Avengers trailer ends with. We also find out that Captain America (Chris Evans) and Black Widow have been keeping the pager nice and safe while it continues to beep and summon Carol. And in Captain Marvel, we learn that Carol herself gave the pager to Nick, telling him to use it only for emergencies (and we'd definitely qualify the current situation an emergency). Jackson) use a pager to send out an alert to Captain Marvel right before he turns to dust. At the end of Infinity War, we see Nick Fury (Samuel L. Let's back up a bit and review everything that's led up to this moment. But the real scene-stealer is Carol Danvers/Captain Marvel, who meets Thor (Chris Hemsworth) and Black Widow ( Scarlett Johansson) - something that shouldn't come as a surprise for those who (SPOILER) have already seen the midcredits scene in Captain Marvel. The film's second full-length trailer dropped on March 14, and it's chock-full of emotional tidbits and epic battle scenes (which begs the question: whomst are they even fighting?!).
And this time, they have a new ally: Captain Marvel (Brie Larson).
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But the timing of the trailer was less about promoting the upcoming movie than in giving a timely signal boost to the one currently in theaters.Buckle up, folks, because Avengers: Endgame is about to take us on a crazy journey with Earth's mightiest heroes. Infinity War opened ten weeks after Black Panther last year, while Endgame will open just seven weeks after Captain Marvel, which means that, yeah, I'd be shocked if we didn't get at least one Avengers: Endgame spot that focuses almost exclusively on Brie Larson's new superhero and her role in the new movie. However, Marvel was able to promote Black Panther with Avengers: Infinity War marketing content that highlighted T'Challa and our new friends from Wakanda. While Captain America: Civil War opened nearly a year after Ant-Man, and thus couldn't use the big ensemble flick to sell the most recent stand-alone. They waited until after Anna Boden/Ryan Fleck-directed prequel flick's opening weekend, so they get credit for giving it a moment in the sun, but now they dropped the second Avengers: Endgame trailer, which allows the news cycle to continue to be about Captain Marvel and the character of Captain Marvel. That it landed online just before Captain Marvel's second weekend is a matter of having your cake and eating it too. But doing so yesterday allowed it to remind folks how much they enjoyed Captain Marvel, specifically in the post-title moment with Carol Danvers (Brie Larson) and Thor (Chris Hemsworth) presumably hitting it off. Yes, it was exactly six weeks before the film's domestic debut (counting Thursday previews), but there was no rush to get that second trailer online.
That's why the trailer dropped yesterday morning. If this works, it could/should provide a template for selling a preordained blockbuster, namely that you don't have to give away much and you don't have to drown us in pre-release marketing content. That's not entirely unprecedented: Moviegoers were able to walk into (for example) Chris Nolan's Dark Knight sequels and (thus far) Disney's first two Star Wars episodes with little-to-no idea of how those movies would actually play out. First, obviously, the campaign has gone out of its way to avoid spoilers or even much in the way of moment-to-moment plot details. There are two reasons the Avengers: Endgame trailer was excessively cryptic. We'll walk into theaters knowing that it's the end of the line and knowing that a specific threat needs to be dealt with but otherwise having no clue how the story will wrap itself up.
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If Marvel and Disney are able to maintain this level of mystery until late April, then they will have essentially turned Avengers: Endgame into the series finale of Lost. Like the first trailer, it was intentionally cryptic and offered little concrete information in terms of how the movie would play out.
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